Our industry is increasingly defined by the intersection of art and science. Few individuals sit more comfortably at this crossroads than The Queens of Media Data—Jo Redfern and Emily Horgan. Redfern, a media consultant with a sharp focus on audience engagement, and Horgan, a data specialist with an eye for streaming and kids’ content, have carved out unique niches in […]
In today’s advertising landscape, consumers are increasingly tuning out traditional ads. Gen Z is skipping commercials, Millennials are multi-screening, and even Boomers are migrating to ad-free or ad-light platforms. The question now becomes: how do you reach these audiences effectively? The answer is simple yet powerful: create mini TV shows for brands. Unlike traditional product placement, where a product is […]
In an era where traditional film financing models are being disrupted, innovative filmmakers are turning to an unexpected source of funding: brand marketing. This symbiotic relationship between brands and filmmakers is not only helping to finance compelling stories but also enabling major brands to connect with audiences in unprecedented ways. At the forefront of this revolution is Jonas Barnes, a […]
In the heart of New Orleans, a bookstore stands as a beacon of literary empowerment. Baldwin & Company, founded by DJ Johnson , is more than a place to buy books—it’s a movement. I sat down with DJ to discuss his vision, the power of Black literature, and the challenges facing independent bookstores. Jeff Rivera: Why James Baldwin in particular? […]
In an era of rapid technological change and evolving consumer habits, the book publishing industry finds itself at a crossroads. With over three decades of experience, Rockelle Henderson has been a witness to and a driving force behind many of these transformations. As a seasoned professional who has worked with major authors and celebrities, Henderson brings a unique perspective to […]
In the ever-evolving landscape of Hollywood, few have navigated its complexities with the versatility and insight of Aaron Semmel. rom his early days studying film and creative writing at Columbia College, his passion for storytelling led him to his current role as a development consultant, writer, and producer, Semmel’s career offers a unique window into the inner workings of the […]
In an industry marked by rapid change and unpredictability, few voices carry the weight of experience and insight quite like Eddie Gamarra’s. With a career spanning academia, publishing, and Hollywood, Gamarra brings a unique perspective to the ever-shifting terrain of entertainment. In this wide-ranging interview, he discusses the challenges facing the industry, offers advice to aspiring creators, and shares his […]
In a world where technology is rapidly reshaping the creative landscape, Luka Tisler stands at the forefront as a visual AI specialist and content creator. As AI continues to stir both excitement and controversy within the artistic community, Luka offers a unique perspective on how this technology is opening doors for creatives, allowing them to pursue their passions in ways […]
Dr. Trenessa Williams, the passionate owner of Kizzy’s Books and More, has dedicated her career to promoting literacy and celebrating Black authors. Through her bookstore, Trenessa is committed to rebuilding the Black literary community and providing access to literature that represents and uplifts the Black experience. In this interview, she discusses her journey, the unique aspects of her bookstore, and […]
Is it possible to pack a theater with just $8 in advertising? Indie filmmakker Peter Hyoguchi says yes and he has the city-by-city track record to prove it. In an age where traditional filmmaking routes are becoming less accessible, Peter Hyoguchi has paved a unique path to success. After embracing a nomadic lifestyle, traveling from city to city, screening his […]