Mentors/Courses

BW ASH2
Film/TV Mentors/Courses

From the Classroom to the Cutting Room: Professor Ash Stone on Preparing the Next Generation of Filmmakers

Staff

As technology reshapes the filmmaking landscape at lightning speed, Associate Professor Ash Stone of Weber State University is helping bridge the gap between academia and the realities of the industry. As both the founding director of multiple film programs and an active documentary filmmaker, Stone brings a rare dual perspective to the conversation — one grounded in educational structure and […]

HIGH REZ
Extras Film/TV Mentors/Courses

The Biggest Takeaway from Advertising Week: Gen Z Is Skipping Your Ads—Here’s What to Do About It

Staff1 Comment on The Biggest Takeaway from Advertising Week: Gen Z Is Skipping Your Ads—Here’s What to Do About It

Advertising Week brought in thousands of professionals and thought leaders, all eager to uncover the latest trends in marketing. But there was one message that came through loud and clear: Gen Z is not paying attention to your traditional advertising. They’re skipping commercials, scrolling past ads, and tuning out the typical brand outreach. So, what now? If you’re trying to […]

HIGHREZ3
Film/TV Mentors/Courses

Why Your Ads Are Failing with Gen Z — And How to Fix It Fast!

StaffComment on Why Your Ads Are Failing with Gen Z — And How to Fix It Fast!

When it comes to reaching Gen Z, I’ll be the first to admit: the traditional advertising playbook is officially dead. If you’re like me, you’ve probably noticed how quick this generation is to swipe left on anything that feels inauthentic, out of touch, or—let’s be honest—just plain cringy. But don’t worry! I had the opportunity to watch the Advertising Week […]

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