When it comes to reaching Gen Z, I’ll be the first to admit: the traditional advertising playbook is officially dead. If you’re like me, you’ve probably noticed how quick this generation is to swipe left on anything that feels inauthentic, out of touch, or—let’s be honest—just plain cringy. But don’t worry! I had the opportunity to watch the Advertising Week […]
In today’s advertising landscape, consumers are increasingly tuning out traditional ads. Gen Z is skipping commercials, Millennials are multi-screening, and even Boomers are migrating to ad-free or ad-light platforms. The question now becomes: how do you reach these audiences effectively? The answer is simple yet powerful: create mini TV shows for brands. Unlike traditional product placement, where a product is […]
Okay, so Advertising Week is over, and if you’re anything like me, you’re probably feeling completely exhausted. As someone who had the privilege of being a super delegate at Advertising Week, I heard one thing over and over again: everyone was overwhelmed. From the check-in process to figuring out who to talk to and how to manage those conversations, it […]