An Interview with Yuki Sueyoshi
Creator of Oddbeatz
What if you could build a global animation brand… without dialogue, without a studio, and without waiting for permission?
Yuki Sueyoshi is doing exactly that.
From Tokyo, using AI tools and a repeatable high-volume strategy, he’s turning two distinct characters into a fast-growing IP that works anywhere in the world… because it doesn’t rely on language at all.
For those who aren’t familiar, what is Oddbeatz?
Oddbeatz is a nonverbal character comedy series centered around two characters, Pip, a chick, and Suu, a penguin.
Right now, I’m posting it as short-form videos.
The story isn’t about complex settings. It’s really about their relationship. Pip is curious and often gets into small trouble because of simple desires. Suu is calm and solves those situations in his own way.
So it’s a very simple, short comedic format built around character contrast and repeatable structure.
Why did you choose these two characters? Why a chick and a penguin?
They actually represent me and another important partner.
The penguin reflects me, and the chick reflects that partner. We chose animals as a way to express our personalities through the characters.
That’s how they were created.
Who is the target audience?
Mainly kids.
Around 2 to 4 years old, but also slightly older children can enjoy it.
You’re producing a lot of content very quickly. What tools are you using?
For image generation, I use NanoBanana.
For video generation, I use Kling AI.
Basically, I’m using the same tools that most AI creators are using right now.
What advantage has AI given you compared to traditional animation?
A huge advantage.
When I first started building an IP, I was doing hand-drawn animation. But I could only release about one piece per week.
With AI, I can dramatically increase output. That makes it much easier to create IP that works well with the algorithm.
Right now, I can produce about 2 to 3 clips per day.
How did you figure out what the algorithm actually favors?
I studied a lot of content on TikTok and YouTube Shorts, both hand-drawn and AI animation.
There’s already a lot of very high-quality work out there. So I realized competing on quality alone would be very difficult.
Instead, I focused on a format that could scale. Volume was important, but only because the format was simple and repeatable enough to support it.
If you can produce a lot of content while maintaining a certain level of quality, you have a better chance to break through. That’s what led me to this approach.
You’ve built over 100,000 followers. Why do you think people connect with your IP?
At the beginning, volume helped trigger growth.
But over the long term, I realized IP is what matters.
People come back when they understand the relationship between the characters. I made sure that Pip and Suu’s personalities and behavior are clear through actions and simple expressions, not language.
That makes it easy for anyone to understand, and I think that’s why people love it.
What’s it like using AI as a creator in Japan compared to globally?
I thought about this a lot at the beginning, and it’s one reason I decided to go global.
In my experience, many creators in Japan still use AI somewhat quietly, without talking about it too publicly.
When professional creators openly center AI in their work, there can still be backlash. So putting AI too much in the spotlight can be difficult.
There is still resistance from some audiences, and it can attract negativity.
That’s why I focused on a global audience.
Where do you see Oddbeatz going over the next couple of years?
I only started this at the beginning of this year, so it’s still early.
For now, I’ll continue posting consistently on short-form platforms for the next one to two years.
At the same time, I want to deepen the series, build stronger storytelling, and eventually move into longer-form content.
The goal is to build a deeper fanbase over time.
How are you thinking about monetization?
That’s one of the hardest parts.
Right now, outside of platform ad revenue, monetization is still very difficult.
So from the beginning, I assumed that for the first one to two years, making money from IP would be very hard.
After that, I want to gradually build a system to monetize in more traditional IP ways.
If you could start over, what would you do differently?
At the beginning, recognition is everything.
You need to stand out either through quality or quantity, or a balance of both.
For AI animation specifically, I would recommend posting at least 2 to 3 times per day.
If you’re doing CG or hand-drawn animation, where quality is higher but slower, then posting once every 2 to 3 days is better.
But for AI, volume is essential, as long as the content still has a proper story and consistent characters.
